For established B2B manufacturers

Build your
sales engine.

A sales engine of people, processes, tools and marketing drives the growth. Built by someone who spent twenty-five years inside the industry.

Book a call See the engine
7×
Lead volume
500 → 3,500 annually
75%
Sales cycle
reduction
+20pt
Win rate
improvement
25%
Conversion rate
improvement
B2B Industrial Manufacturing
Commercial Transformation
Fractional CMO · CSO · CRO
Sales Engine Architecture
HubSpot · Salesforce · Marketing Cloud
Tampa Bay · National Remote
B2B Industrial Manufacturing
Commercial Transformation
Fractional CMO · CSO · CRO
Sales Engine Architecture
HubSpot · Salesforce · Marketing Cloud
Tampa Bay · National Remote
Position
Temper Advisory works with established manufacturers who are choosing to become customer-focused — building the sales engine that wins new customers on purpose.
Twenty years at Sandvik Coromant. Full commercial transformations at Dayton Lamina, Doosan, Mitsubishi, Trane. Not a SaaS consultant repackaging enterprise playbooks. Someone who built sales organizations inside 40–75-year-old industrial manufacturers.
Rick Hern · FL · Since 1999
// 01 — The Engine

Five parts,
one engine.

No piece is optional. Manufacturers who skip one — usually marketing, sometimes processes — end up with an expensive machine that won't start. Each pillar runs on the one before it.

01 / STRATEGY
Strategy
Decide which customers to win. Which segments deserve investment, which ones quietly drain margin, what the next three years actually look like.
Segment & territory model
ICP & account tiering
Growth thesis
Competitive position
02 / PROCESSES
Processes
Replace heroics with structure. A buyer's journey, qualification criteria, stage definitions, handoffs — so opportunities move forward without depending on any one person's memory.
Buyer's journey mapping
Pipeline stage definitions
Qualification framework
Forecast discipline
03 / TOOLS
Tools
CRM that actually gets used. Website that does sales work. Dashboards leadership can trust. Infrastructure that serves the people, not the other way around.
HubSpot · Salesforce · Marketing Cloud
Website & eCommerce
Pipeline dashboards
Marketing automation
04 / PEOPLE
People
Your technical team isn't the problem — they're a latent asset. Equip them with direction, tools, and method. Augment selectively with hunters where the existing team genuinely can't do the work.
Roles, territories, comp
Value-selling training
Targeted hiring
Leadership coaching
05 / MARKETING
Marketing
Show up where buyers search. Generate demand the sales team doesn't have to manufacture. Give the engine fuel that doesn't depend on the owner's relationships from 1994.
Demand generation
Content & positioning
Sales & marketing alignment
Lead management
// 02 — What the engine produces

Wider. Deeper. New.

Three kinds of growth the engine unlocks. Most manufacturers see one. The engine produces all three — in sequence, not at once.

W
Wider
New customers in segments you've never sold to before. The hardest growth to deliver without a real engine — and the growth most CEOs mean when they say they want to grow.
Driven by → Strategy + Marketing + People
D
Deeper
More revenue from the customers you already have. Share of wallet, adjacent products, multi-year contracts replacing transactional orders. The fastest win — and where engagements earn trust in the first six months.
Driven by → People + Tools + Processes
N
New
Customers in your current segments who didn't know you existed. They were searching — for you, specifically — and going to competitors because your website couldn't close the loop.
Driven by → Marketing + Tools + Processes

If you've said one of these,
we should talk.

Early
I've been a vendor for a long time.
Middle
I want to expand my business and I don't know how.
Late
I've never had to go find customers. Now I do.
PE Backed
The thesis required commercial growth. It's not happening.

Let's build it.

A 45-minute call. No deck. We'll work through where your engine runs, where it stalls, and whether a Temper Advisory engagement is the right fit. Discovery is always free — engagements start when both of us say yes.

rick@temperadvisory.com
(704) 608-4654
LinkedIn
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